Data mining techniques: (Record no. 611)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01700 a2200277 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003026693 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471470643 (paper/website) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 704 |
| -- | 704 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berry, Michael J. A |
| 245 10 - TITLE STATEMENT | |
| Title | Data mining techniques: |
| Remainder of title | For marketing, sales, and customer relationship management |
| Statement of responsibility, etc. | Michael J.A. Berry, Gordon S. Linoff |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Indianapolis |
| Name of publisher, distributor, etc. | Wiley Publishing |
| Date of publication, distribution, etc. | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 643 p |
| Other physical details | ill |
| Dimensions | 24 cm |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 500 ## - GENERAL NOTE | |
| General note | Contine Index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Data mining |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Data processing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business |
| General subdivision | Data processing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Linoff, Gordon |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/bios/wiley047/2003026693.html">http://www.loc.gov/catdir/bios/wiley047/2003026693.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0412/2003026693.html">http://www.loc.gov/catdir/toc/ecip0412/2003026693.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | IMAR |
| Koha item type | Carti |
| Call number prefix | 658.802 |
| Serial record flag | EP |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total checkouts | Total renewals | Full call number | Barcode | Date due | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IMAR | IMAR | 03/21/2024 | Mcc 8005 | 2 | 1 | II 35042 | 0000709 | 03/26/2025 | 03/29/2024 | 03/29/2024 | 1 | 03/21/2024 | Carti |