Data mining techniques: For marketing, sales, and customer relationship management
Berry, Michael J. A
Data mining techniques: For marketing, sales, and customer relationship management Michael J.A. Berry, Gordon S. Linoff - 2nd ed - Indianapolis Wiley Publishing c2004 - xxv, 643 p ill 24 cm
Contine Index
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work
eng
0471470643 (paper/website)
2003026693
Data mining
Marketing--Data processing
Business--Data processing
658.802
Data mining techniques: For marketing, sales, and customer relationship management Michael J.A. Berry, Gordon S. Linoff - 2nd ed - Indianapolis Wiley Publishing c2004 - xxv, 643 p ill 24 cm
Contine Index
Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work
eng
0471470643 (paper/website)
2003026693
Data mining
Marketing--Data processing
Business--Data processing
658.802