000			01700 a2200277 4500
010			_a 2003026693
020			_a0471470643 (paper/website)
035			_a
082	0	0	_a658.802
090			_c704 _d704
100	1		_aBerry, Michael J. A
546			_aeng
245	1	0	_aData mining techniques: _bFor marketing, sales, and customer relationship management _cMichael J.A. Berry, Gordon S. Linoff
250			_a2nd ed
260			_aIndianapolis _bWiley Publishing _cc2004
300			_axxv, 643 p _bill _c24 cm
500			_aContine Index
505	0		_aWhy and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work
650		0	_aData mining
650		0	_aMarketing _xData processing
650		0	_aBusiness _xData processing
700	1		_aLinoff, Gordon
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley047/2003026693.html
856	4	2	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0412/2003026693.html
942			_aIMAR _cCART _k658.802 _sEP
999			_c611 _d611